5 EASY MAKEUP TIPS FOR YOU OVER 40
As a mature woman over 40, it’s essential to embrace your beauty and find the right makeup that enhances your natural radiance.
Our makeup tips for mature skin provide tailored advice and techniques that consider the unique challenges and beauty of aging. When makeup is applied correctly, it can make you glow; however, poorly applied makeup can have the opposite effect and make you look older. That’s why it’s important to be mindful of what works best for you as your skin begins to change.
We have created a guide with 5 simple tips on how to apply the perfect makeup so that you always look amazing. Let us help you feel beautiful, confident, and radiant at any age.
CONCEALER
Use your concealer to cover unwanted dark circles under your eyes, but stop about halfway under the eye, as the inner corner is where you need it the most. Avoid applying concealer on the "crow's feet" at the outer edge of the eye, as that's not where the bluish tones are.
EYESHADOW
Apply a light eyeshadow just beneath the brow bone and in the inner corner of the eye. This lifts the eye and makes it look more open. Blend a darker shade into the crease and the outer corner of the eye to soften the appearance of heavy eyelids. Avoid applying eyeshadow solely on the lower part of the eyelid, as this can accentuate heavy eyelids.
TIP: Opt for matte eyeshadows rather than shiny or glittery ones.
FOUNDATION
When choosing a foundation, it’s a good idea to opt for one with lighter coverage to avoid that "cakey" look that settles into fine lines. Focus on hydration and glow – this will give the best results. This can be achieved with a BB or CC cream, as they both nourish and hydrate the skin while providing lighter coverage.
TIP: Look for various shades and choose a formula that conceals redness while still offering sufficient coverage for discoloration and hyperpigmentation.
EYELINER
Define your eyes with eyeliner, but avoid using liquid formulas as they can be too harsh. Instead, opt for a soft pencil eyeliner and apply it only along the upper lash line – eyeliner under the eye can drag your eyes downward. Choose a dark brown shade for a softer, fresher look.
TIP: Avoid lining the waterline if you have small eyes, as it can make them appear even smaller.
EYEBROWS
Many people notice their eyebrows becoming thinner with age, but eyebrow tinting can be your savior. Opt for an eyebrow "shadow" instead of a pencil to achieve a more natural look. If your eyebrows are very thin, it's a good idea to go one or two shades lighter.
TIP: If you want fuller and stronger eyebrows, an eyebrow serum might help. Eyebrow serums stimulate hair growth, but they can't grow hair in areas where it has never been before.
GOT MAKEUP ON YOUR CLOTHES?
Have you accidentally gotten makeup on your favorite clothes? Makeup stains can quickly ruin your favorite outfit, leaving permanent marks, discoloration, and spots. Here are some practical tips to help you remove makeup from your clothes.
ARE YOU READY FOR SUMMER PARTIES?
Sunny days and warm evenings call for summer parties, garden gatherings and unforgettable moments under the open sky. We’ve got dresses that dance in the breeze, light fabrics and details that catch the sunlight – from romantic floral prints to elegant summer shimmer. Whether you're attending a wedding, a garden party or celebrating midsummer with friends, we’ve got the perfect outfit for you. Let us help you shine – from sunset to starlight.