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LAST LONGER
TAKE CARE OF YOUR CLOTHES
To ensure that the garment continues to perform at its best, it is essential that you take the best possible care of it and treat it correctly. Then the clothes will also be there and take care of you and the environment for a longer time. Below you will find a few tips that can help to extend the life of your clothes.
LONG TIME FASHION
GIVE YOUR CLOTHES LIFE
To prevent your clothes from changing during washing, we recommend that you always follow the washing instructions that are on the clothes. This way you can ensure that your clothes retain their color and quality for as long as possible.
TAKE CARE
PROTECT YOUR CLOTHES
In order for you to keep the shape of your clothes as best as possible, it is important that you let them dry correctly and store them correctly in your closet. For example, knitwear should always lie flat, as it tends to become heavy and long, and thus can easily get out of shape. Especially if there is cotton in it.
MATERIAL GUIDE
5 classic materials - and how to treat them.

In order to ensure the longest lifespan of your clothes, it is important that you pay attention to the classic materials, which may have specific needs. If you have clothes made of natural materials, such as silk and wool, it is recommended to use detergents intended for these types of materials.

ATTENTION! With natural materials, coloring cannot take place in the same way - and be as effective - as artificial materials. There may be a natural fading of the intensity of the colors after you have used it and after washing. This means that you can extend the lifespan significantly by using gentle detergents and low temperatures. Remember that viscose must be treated as a natural material.
COTTON
SOFT & COMFORTABLE
Cotton is a natural material and is basically a strong material that withstands washing very well, because it actually becomes stronger when wet. Cotton is also really comfortable to wear - and easy to breathe in - because it absorbs the moisture that the body constantly gives off.
COTTON
In connection with washing, cotton generally tolerates high temperatures, but this only applies if the clothes are white. If a cotton material is dyed, the ideal temperature for washing does not depend on the cotton fibers, but on the color. Also, always wash with similar colors as cotton tends to absorb color more than other qualities. In addition, cotton can shrink when washed at too high a temperature or tumble-dried, so pay attention to the washing instructions in your clothes.
WOOL
WARM & COSY
The wool that is used for clothing is mostly soft and delicious, but there may be some types of wool that scratch sensitive skin. Wool is best characterized by looking delicious, having good breathability, and being nice and warm.
WOOL
Wool is very good at insulating because it creates a barrier between heat and cold. In addition to wool being very breathable, wool is also water-repellent to a certain extent. Coats and other outerwear made of wool, you can actually shake off most of the water after a walk in the rain, if the water has not been allowed to sit for too long.

Bonus info: Clothes made of wool that do not sit directly on the body should not be washed, but aired - unless you have spilled on them. Your knitted sweater must be aired for at least as long as you have been wearing it to get properly clean.
VISCOSE
LIGHT & NATURAL
Viscose is made from wood that has been dissolved in the same way as if you were to make paper, and must be described as a natural material when it needs to be processed.
VISCOSE
A big advantage of the viscose is that you can breathe in the material, because it absorbs water and steam really well - and then it dries quickly.
Viscose loses 50% of its strength when wet, so it must not be soaked. You also have to be extra careful when pulling and twisting it. In addition, viscose does not benefit from being washed at too high temperatures. Therefore, always follow the washing instructions on the garment.

Viscose can shrink a few centimeters when washed, so you may want to buy a size with plenty of room. However, most centimeters come back when you iron the viscose style or use it. The heat from the iron and the body causes the viscose to give way.

Remember that it is always a good idea to wash and iron your clothes inside out, so that you preserve the beautiful surfaces.

Don't hesitate to buy the beautiful viscose style you want. Just follow the washing instructions and take good care of the style, and you'll have it in your wardrobe for a long time.
POLYESTER
STRONG & EASY
Polyester is a synthetic material made from oil. It can be used for many different styles and purposes and is incredibly stretchy.
POLYESTER
The advantages of polyester are that it is durable and really easy to deal with in connection with washing; it dries quickly and usually does not need to be ironed. Polyester is therefore ideal to have in your suitcase, as it does not crease in the same way as other materials.
Polyester is not a natural material. This can make it electrical, so we recommend washing polyester with fabric softener to prevent this from breathing.
Although polyester is durable, you still have to be careful with thin constructions, such as silk imitations. They must still be washed carefully to prevent the seams from slipping.

Always follow the washing instructions on your clothes.
SILKE
BEAUTIFUL & SMOOTH
Silk is a natural material that is soft and comfortable to wear.
SILKE
Silk is a very fine material, so when it needs to be washed in a machine, we recommend that you use silk programs and adapted centrifugation. In addition, it is recommended to use detergent for silk/wool. To take extra good care of the fine material, you can instead steam it so that it straightens out and becomes fresh. You can either use a clothes steamer or a washing machine with built-in steam.
TIP
DETAILS & CARE
If the clothes have details in the form of pearls, sequins, glitter, lace, studs or embroidery, it is always a good idea to use a washing bag for each piece of clothing to protect it as best as possible. Please note that these details are mostly handmade and therefore vulnerable.
PAY ATTENTION TO THE DETAILS OF YOUR CLOTHES
It is always a good idea to treat styles with zips, buttons, rivets or the like with care, and we therefore recommend that you always wash them inside out. In addition, it is also a good idea to make sure that the zippers in the clothes are zipped, so that you avoid damaging the clothes, the zipper itself or the washing machine.
 
JEANS CARE
AIR YOUR JEANS
Jeans is grateful. They hardly crease and rarely need to be washed. Jeans can be used several times without being washed. Hang them in the bathroom while you shower – the steam will keep your jeans fresh and odor-free between washes, or you can air them outside. Jeans get more comfortable the more you wear them, and the colors last longer the less you wash them.
NICE TO KNOW
CLEAN WATER MAKES A DIFFERENCE
It is important that you rinse your swimwear in clean water after using it after a day at the beach or in the pool. Salt water and chlorine help to break down fibers, and if you do not rinse your swimwear often, it loses its elasticity faster.